How important is it to market in a down economy? I say it is essential! If you look back at the Great Depression, companies that continued to have a presence were the ones who flourished afterwards. Today is no different. How we market might look different but not the concept.
I was recently given the opportunity to participate in a podcast with my friend Robin Green from Sandler Training and jumped on the chance! Here is the link if you’re so inclined: Listen here
I encourage you to find creative ways to get in front of your audience. I hope you will get some ideas from this month’s article.
As always, if I can be of any assistance please reach out.
Stay safe, stay healthy, be grateful!
Reshaping Marketing Priorities During The 2020 Global Pandemic
As a health crisis, the COVID-19 pandemic has been unprecedented. It has wreaked havoc and concern on a global scale, leading to a growing number of people self-quarantining and working from home in an effort to “flatten the curve.” However, COVID-19 isn’t simply a health crisis — it’s also an economic crisis of global proportions as many businesses across the world have been shut down for weeks, if not months.
What should marketing leaders do during this time? At a time of such pressing health concerns, is it even appropriate to focus on marketing? Or should marketers simply keep their heads down and reemerge when this crisis is over?