December 2020
A Note From Rene’
As we roll into the new year, I want you to be filled with optimism about the future of your business. I am confident that we will start seeing some normalcy in a few months. Cheers to bringing in 2021!
I wish you a very happy and healthy holiday season.
As always, if I can be of any assistance, please don’t hesitate to reach out.
René
3 Mistakes That Stymie Corporate Purpose Initiatives
As the purpose movement goes mainstream, the pressure for organizations to deliver on their purpose is high. An effective organizational purpose acts as the strategic north star for the organization. It defines how you make a difference to your customers and the world. Yet too often purpose gets slapped onto a T-shirt and relegated to HR or social responsibility teams and fails to deliver the financial return that copious amounts of research have shown is possible.
