I hope your summer is going great and that business is booming. I know many industries are back to their typical revenues and some that are even exceeding their best months ever. In case you’re looking for more opportunities, I thought I would include an article this month that focuses on marketing. Marketing is always a mystery topic for anyone not in the industry.
How important is it to market in a down economy? I say it is essential! If you look back at the Great Depression, companies that continued to have a presence were the ones who flourished afterwards. Today is no different. How we market might look different but not the concept.