By performing a SWOT analysis on their business and interviewing key employees, René identified that Nina and Jim could benefit from coaching sessions. "Now," says Nina. "I'm able to say things to Jim now that we have a referee, and vice versa. I feel like small business owners need guidance from an objective person." René continues to help Classic Party Rentals keep their focus and resist the quicksand of disputes. If she throws a little family counseling in there from time to time, the Whittletons aren't complaining.
"It's lonely at the top," says Nina. "But René can be there with you to guide you without interfering with the business."
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